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What are the 5 steps to creating an engaging promotional video?

A successful promotional video communicates to your audience what is unique about your brand; what sets your business apart from the competition. An effective video has a strategy. You need to know where you are going, before you get there. A strategic plan will obtain your video's goals.


When was the last time you watched a video on social media?

Videos are becoming increasingly popular on social media, especially on mobile. Over the past year, the time people spent watching Facebook Live every day has increased by four times and Instagram videos by 80 percent.

To create engaging social media videos, Facebook recommends creating videos as short as 15-21 seconds.


Sounds easy? But where do you start?

In this guide, you’ll learn step-by-step how to create short social media videos — anything from a few seconds to a few minutes. These 5 steps will help you get started.


Step 1. Ideate

Step 2. Plan

Step 3. Record

Step 4. Edit

Step 5. Share


Here is a quick example of how a brief, detailed and engaging promotional video should look like.




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